Last Saturday I held an internal meeting at my office, discussing about the idea of New Wave Marketing. It lasted the whole day... from morning till night. In the afternoon, I excused myself for a couple of hours to attend an invitation from AIESEC. I was asked to deliver a keynote speech on "Think ASEAN". The AIESEC event is a part of their 60th year anniversary celebration. It was held at the Sari Pan Pacific Hotel in Jakarta. Dozens of people attended the event. Most of them were AISEC members from Indonesia, Singapore, Philippines, and Malaysia. AIESEC is a unique organization for me. They are global minded, young, and inclusive. I believe that these young people will become the future generation of world leaders.
In today's borderless world, where technology has enabled the acceleration for social connections, everybody can have a say. About a decade ago, the Asian economy was led by Japan. Other countries mostly followed. These past years, China and India has taken the spotlight for Asia's most dynamic economy. Other countries, such as South Korea is also growing strong. What many people have forgotten is ASEAN. ASEAN actually has a unique differentiation and is also playing an important role in today's world economy. I can say that it is the most peaceful region in Asia. The countries in ASEAN are also quite similar in terms of social-cultural. ASEAN is also becoming a single market as well as community. One great example of a multinational company which has viewed ASEAN as a single market is Toyota. That is why they have been very successful in their Kijang brand throughout ASEAN. The reality of globalization is actually creating regionalization. That is another reason why ASEAN is becoming more important.
Becoming a community is not as easy as it may sound. We must be more familiar and connected with other people throughout ASEAN. Through the dynamics in social technology, we are entering a new wave era. In order to embrace the new wave phenomena in ASEAN, all members must not only connect in the government level (G2G) and business level (B2B). They must also build a strong bond between people, or what I call people to people (P2P). Here is where AIESEC can play an important role. Connecting people to people!
And, by the way... if you want to find out what I discussed at my office for one whole day... just keep in touch with my blog and my facebook profile.