Interested to be my co-author in formulate marketing innovations?
In December 2006 at MarkPlus Conference, I predicted the year 2007 would be a Growth Year with high business profitability. Therefore, we should enter 2007 with optimism, forward orientation, the desire to grow and the right marketing practices. In the light of optimistic year, companies need to drive their innovation capability, and there are three platforms of innovation capability in term of marketing; 1) minor marketing innovation, 2) moderate marketing innovation, and 3) major marketing innovation. At last, I gave a theme for Year 2007 with “The Way Forward: Innovate to Grow”
Now, the first semester of 2007 has been passed, the economic condition has shown a significant improvement and some companies have had marketing innovations to grow their business. In the mid year 2007, I have named several marketing innovation ideas that work, either from Indonesia companies or from overseas examples that could be implemented, which I shared in MarkPlus Dinner Seminar.
The A-Z marketing innovation ideas are basically practical ideas, whether minor, moderate, or major innovation ideas that works. I found and named ten (A-J) powerful marketing ideas, and invite all of you, my marketer fellows, to collaborate and co-creating value. In this participation era, value shall be co-creation together to face the future competition. I hope that these innovation ideas can be useful in expanding Indonesian companies.
The ten powerful marketing ideas
A: Anthropology / Use anthropology to discover the anxiety and desire of people)
B: Being / Make space for your being (read: brand) for people to recognize, feel, and own
C: Convergence / Convergence at your offerings to create additional value
D: Democratize / Democratize innovation by inviting people to contribute
E: E-everything / E-everything to be the long tail for targeting people at the unlimited niches
F: Foolish / Stay Foolish, Stay Hungry
G: Grameen / Do business like Grameen-bank to create profit and values at the same time
H: Hole / Discover and close the holes to create no-hole-in-the-market situation
I: Icon / Make people crazy about your iconic offering
J: Join / If you can not beat them, join them (competitors, customers, etc)
(I invite you, my fellow marketers, to participate in completing the innovation ideas' list ...)